Why should anybody care about the demise of an alternative rock radio station in a city where most people reading this do not live? Because of this attitude where big media and other corporations believe people are not smart enough to accept anything “different” whether it be music or any other product or service especially if your town is not New York City or Los Angeles. Mr. Diablo catches that attitude perfectly below. I’m not a big alternative rock fan but it’s the same thing I dealt with when growing up down I-80 in Sacramento and took up the call from a band more of my own era…don’t tell me this town ain’t got no heart.

Life will go on- the ignorant knuckledraggers over at the buttrock radio station will continue to perpetuate and reinforce an unfair stereotype of the Reno-Tahoe area, only now they will do it unchallenged by the people that think that the Biggest Little City can be more, and is more.