KoHoSo
on Tumblr

ralfmaximus: volksrat: balnibarbi: Having a Wonderful Vacation — 1969 by ElectroSpark http://flic.kr/p/e4yaVn Hey, any landing you can walk away from… I’ll bet dollars to donuts that, when they flipped this thing over and filled it up again, it still ran like a champ for at least another 15 years!

ralfmaximus:

volksrat:

balnibarbi:

Having a Wonderful Vacation — 1969 by ElectroSpark http://flic.kr/p/e4yaVn

Hey, any landing you can walk away from…

I’ll bet dollars to donuts that, when they flipped this thing over and filled it up again, it still ran like a champ for at least another 15 years!

Utoco Highway Adventures - 1960Copyright © STUDIOZ7 (Jeff Lonto) on Flickr. All rights reserved.Utoco (more officially, Utah Oil Refining Company) was a long-time subsidiary company and brand of Standard Oil of Indiana. Utoco shared the same “torch-and-oval” logo as Indiana’s version of Standard (and also by their other subsidiary brand serving the southeast, Pan-Am).This booklet was published in the final year of Utoco’s existence. To help give the public the perception that it had a true, nationwide presence (as was, thus, more trustworthy), Standard of Indiana changed Utoco’s branding to “American” in 1961. In the mid-1970s, they would go further and change all of their branding, even on the Standard stations in its home territory, to Amoco.Amoco was taken over by BP in 1998. With a very few exceptions made in order to retain the trademark, the last of the active “torch and oval” signs not already in museums or private collections were eliminated from the American landscape by the mid-2000s.

Utoco Highway Adventures - 1960

Copyright © STUDIOZ7 (Jeff Lonto) on Flickr. All rights reserved.

Utoco (more officially, Utah Oil Refining Company) was a long-time subsidiary company and brand of Standard Oil of Indiana. Utoco shared the same “torch-and-oval” logo as Indiana’s version of Standard (and also by their other subsidiary brand serving the southeast, Pan-Am).

This booklet was published in the final year of Utoco’s existence. To help give the public the perception that it had a true, nationwide presence (as was, thus, more trustworthy), Standard of Indiana changed Utoco’s branding to “American” in 1961. In the mid-1970s, they would go further and change all of their branding, even on the Standard stations in its home territory, to Amoco.

Amoco was taken over by BP in 1998. With a very few exceptions made in order to retain the trademark, the last of the active “torch and oval” signs not already in museums or private collections were eliminated from the American landscape by the mid-2000s.