Before slides, before electronic character generation, TV stations used hand-painted title cards for station identification (and holiday greetings).
KAKE, channel 10, is an ABC-affiliated television station based in Wichita, Kansas. The station is owned by Atlanta, Georgia-based Gray Television. KAKE is also the flagship station of the KAKEland Television Network, a statewide network of full-power stations, low-power stations, and translators relaying ABC network programming across central and western Kansas. (Wikipedia)